Many association executives believe that because they are limited by staffing resources (or their tax designation) that advocacy and lobbying is off-limits to them. This is not true! Using the American Alliance of Orthopaedic Executives (AAOE) as a case study, AAOE government affairs manager Bradley Coffey, MA will discuss his organization’s experience with developing a government affairs department for the benefit of AAOE members. Attendees will walk away with tools they can use to implement advocacy in their association and will learn:

• How to recruit advocacy minded volunteers.
• How to write for a policy-maker’s eye.
• How to use the resources available to you to make a difference.

CAE Hours: 1

Speaker: Bradley Coffey, MA

Bradley Coffey, MA is the government affairs manager at the American Alliance of Orthopaedic Executives (AAOE) in Indianapolis. For the past three years, Bradley has worked with AAOE volunteers to build the AAOE’s department of government affairs. He previously worked with the National Multiple Sclerosis Society’s Public Policy Office and the Kentucky General Assembly. In 2014, he guided AAOE to be named “Outstanding Government Affairs Program” for associations with a budget over $750,000 at ISAE’s Star Awards. In 2016, Bradley received his Credential of Readiness (CORe) from the Harvard Business School and ISAE’s “Rising Star of the Year” award. This year, he started classes at the Harvard University John F. Kennedy School of Government’s executive education program in political organizing.