Most associations and nonprofits know they need more video, audio, and multimedia. The struggle is finding the right tools & techniques. This session will help you cut through clutter, identify specific tools, and showcase tactics to help associations optimize crucial communication tools. Learning Objectives:

- Develop an easy-to-implement multimedia strategy with existing resources.
- Identify content opportunities and ways to empower others to help create content for your associations
- Learn about affordable tools (many under $100 and some even free) to help with video/audio content creation.
- Create a custom checklist for finding the right content and process for an association in way that connects to larger communication and business goals.