Your website is the 24/7 representative of your association. However, most associations make mistakes that frustrate members and hurt retention. Designed for the busy executive director, marketing, and communication staff, you'll discover exactly what to do to improve your member experience online. Learn:

- A three-minute test to get actionable feedback on what on your website is hurting your association.
- The two most common mistakes associations make creating an intuitive experience.
- A simple fix that led to a 2x increase in engagement and 750,000 new visitors annually.

Top 3 Objectives:
1) Provide a more useful framework for thinking about online engagement with members.
2) Provide specific tactics that attendees can implement without having to go outside their organization.
3) Provide tools that they can take back to their office to make real improvements.