The COVID-19 pandemic has caused a major downturn in the economy, impacting all industries in one way or another. With budgets tighter than ever, the thought of asking longtime sponsors and advertisers to continue investing in your association and generating new business development can seem daunting. With a solid strategy and strong value proposition, it doesn’t have to be daunting at all. Join Naylor’s John Bacon as he dives into proven strategies to selling sponsorships and generating ad revenue despite a weak economy, the do’s and don’ts when making your pitch, outside-the-box sponsorship ideas in a virtual world and opportunities to nurture relationships with your sponsors and advertisers.