As a professional association, you know that the lifeblood of your organization is MEMBERS. Without members, you don’t exist. With this in mind, what is one of most important goals you have? Membership growth! Growing your association membership shows that you are providing value, reaching new people, and increasing revenue. These are all great things. So why is membership growth such a struggle for so many associations? Let’s dive in and see what some of the most common challenges are, how to overcome them, and how to truly develop a system for member recruitment.