Beyond the Mission: How to Craft a Leadership Proposition for your Association

Ali Cudby, Your Iconic Brand
Most associations strive to be mission-driven – but a mission is only as valuable as its integration into an organization. A clearly defined organizational direction is vitally important, but it is not enough to inspire members and employees. In this session we will focus on ways to transform the organizational mission into a foundation for emotional connection with both association members and the internal team.

Course Details

Beyond the Mission
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