We agree - your association delivers tremendous value to your members. Is the rest of the world aware of this? Or, is your message getting lost in translation? Marketing is changing for member-based organizations. Simply talking about your benefits is no longer enough to draw and keep members. It’s time to revisit the underlying proposition of your brand message. Does it genuinely engage, inspire and motivate members to make a long-term commitment to your organization?

Brand Strategist, Garrett Curry, explores emerging trends in membership recruitment and retention by sharing what it takes to 1) enter into the story of your member 2) appeal to what is really at stake for them and 3) speak a language that provokes them to action.